By definition e-commerce refers to businesses and consumers buying and selling products online. The majority of e-commerce websites on the internet are retail stores selling products directly to the public.
To offer maximum value, product features must be prioritized effectively. Features should be added based on quantifiable ways that they will add value for the product’s end users. Product features should also be prioritized based on how well they achieve business objectives.
For sites that exist primarily to sell products, it’s very easy to look at sales and have a measuring stick to use when evaluating the success of the website.
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